ITC Engage launches new range of deodorants with ambassador Shubman Gill

ITC Engage launches new range of deodorants with ambassador Shubman Gill


New Delhi: ITC Engage has launched its new range of deodorants, Engage Intense.Engage Intense presents a range of masculine deodorants. Shubman Gill as the brand ambassador brings his intense preparation and game to the forefront for Engage Intense.

The film is conceptualised by Ogilvy India and directed by Vijay Sawant.Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC limited, says, “It is indeed motivating to witness the changing attitudes towards success and achievement.

Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”

Shubman Gill, Brand Ambassador for Engage Intense, states, “I have huge respect for hard-earned success. I believe while hard-work and talent is interlinked, it is hard-work that often takes precedence.

Performance is key and preparations to bring the A game always needs a lot of practice, patience and motivation. I am happy to partner with Engage to showcase this intensity that helps achieve the pinnacle of performance. I totally believe, jitni intense taiyaari, utna intense game!”

Engage Intense is available in two variants, Black Skies and Green Turf.