New Delhi: ICICI Prudential Mutual Fund has launched a campaign to promote its Gold Exchange-Traded Funds (ETF).

A Gold ETF is a type of investment vehicle that tracks the price of gold and trades on a stock exchange like a stock. It allows investors to own gold without physically possessing it.

Investors can buy units of the offering which represent ownership in the underlying gold holdings. ICICI Prudential Gold ETF offers several other advantages over physical gold ownership. They are more liquid, making it easier to buy and sell gold quickly on the exchange. Investing in gold adds another asset class to your portfolio thereby diversifying your investments and may also help to reduce the overall risk.

At a time when gold prices are prevailing at higher levels, through our latest campaign, we wish to communicate to the masses that by investing in ICICI Prudential Gold ETF they need not worry about the safety aspect of their investment.

Our endeavour with this campaign is also to create awareness about Gold ETFs in general and its safety aspect. It is a prudent portfolio diversifier and is suitable for all types of investors – evolved investor, conservative investor, aggressive investor.

Abhijit Shah, Head Marketing, Digital and Customer Experience, ICICI Prudential AMC said, “When it comes to investing or purchasing gold, the one aspect which concerns everyone is with regards to the safety of the gold at hand. By taking exposure to gold in the form of ICICI Prudential Gold ETF, gold units will be held in a demat account, thereby addressing the safety aspect effectively.”