New Delhi: Hindware has launched its new television commercial (TVC) campaign, ‘Hotel Like Bathrooms’, featuring cricketers from Punjab Kings and Royal Challengers Bangalore.

Sudhanshu Pokhriyal, Chief Executive Officer, Bath Business, Hindware Limited, said, “As a leading player in the bathroom solutions market, we are always looking for innovative ways to connect with our customers. We are excited to launch our latest TVC campaign, ‘5-star Hotel Like Bathrooms’, which highlights the importance of creating a luxurious bathroom experience. Our products are designed to offer a premium and relaxing experience to our customers, and we believe that this campaign will resonate with them. Furthermore, our campaign features cricket phenoms who are the heartline for some many cricket fans. We are confident that with is collaborated TVC we will be able to connect with wider audience and reinforce our brand’s position across Indian markets.”

Charu Malhotra, VP & Head of Marketing, Hindware Limited, said, “We are delighted to launch our new TVC campaign ‘5-star Hotel Like Bathrooms’, which features some of the biggest names in cricket. The collaboration between Hindware and Royal Challengers Bangalore and Punjab Kings is expected to bring increased brand exposure, stronger brand positioning, enhanced customer engagement, and subsequently increased revenue for the brand. The TVC will be followed with this 360-degree integrated campaign which comprises print, radio, digital, OTT, OOH & robust social plan as we aim to leverage the one of the biggest sporting extravaganzas – IPL and connect with millions of cricket fans across the country.”

The campaign has been conceptualised by Mullen Lintas and will be aired on leading television channels and digital platforms across the country.

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