New Delhi: Flite has launched the new campaign ‘Sar Utha, Kadam Badha’.

Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said, “With this campaign brand Flite captures the emotional roller coaster of one embarking upon the path less travelled and the grind and rejections that come along the way. The ‘Sar Utha, Kadam Badha’ campaign celebrates the journey of an individual who, undaunted by the naysayers, works his way to become someone as acclaimed and beloved as Varun Grover. Brand Flite salutes the spirit of the achiever, who dares to dream and work his way towards success.”

Paritosh Srivastava, CEO L&K Saatchi & Saatchi added his thoughts “Flite has always been a trusted partner in the lives of our customers and been the market leader by that virtue.