Delhi: Xiaomi India has announced the new edition of its “Diwali with Mi” festive campaign, which has been launched with the theme of #TechSeSmartDilSeSmart.

This year’s campaign aims to be a celebration filled with surprises, innovation, and a commitment to helping consumers make the smartest choices from the heart.

Leading the way are Xiaomi’s brand ambassadors, Disha Patani and Pankaj Tripathi, who aim to guide consumers through this journey.

Anuj Sharma, Chief Marketing Officer, Xiaomi India, said, “In India, festivals are considered an auspicious time by people to make their homes look and feel new. In today’s day and age when there are a plethora of options available to consumers on how to go about their technology purchases, they usually either choose to go with something the mind says or something the heart says. We want to tell our consumers that when they buy a Xiaomi product this Diwali, they don’t have to make this compromise. Consumers can look forward to incredible offers on Xiaomi smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every purchase both ‘Tech Se Smart’ and ‘Dil Se Smart.”

Link: https://www.youtube.com/watch?v=4vuLHvLF5XE