DBS Bank launches ‘One DBS’ brand campaign

DBS Bank launches ‘One DBS’ brand campaign


New Delhi: DBS Bank India unveiled its ‘One DBS’ brand campaign.

The campaign features creative visuals highlighting DBS Bank India’s pan-Asia and pan-India presence, reiterating its position as the bank of choice when it comes to Asian connectivity.

The brand film will be promoted via a 360-degree campaign, including TV, Outdoor and digital media. Leo Burnett was the agency leading the film production and conceptualisation of the campaign.

“DBS is a very different kind of bank that stands out in its approach to reimagining banking. Our film does a great job of illustrating the benefits from the bank’s impressive scale as ‘One DBS’. From an expanded presence in over 500 branches to being recognized as Asia’s safest bank for 14 years in a row, to being a trusted partner for small and big businesses; it’s truly a story of a bank that has a whole lot to offer, that lets you live more. A story told the DBS way,” said Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett.

The TVC will run on forty-one channels, across genres like News, Movies, and GEC entertainment, and in 7 different languages (English, Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi).

Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, said, “We are thrilled to announce the launch of our latest brand campaign that builds on the differentiator of our “phy-gital” offering. DBS occupies a unique space in the Indian market and is the largest foreign bank in India by branch presence. Our new campaign underscores how we can bring together the best of both our global expertise and wide, local network to leverage our enhanced scale and create the best customer experience. As a purpose-driven bank, DBS is now uniquely positioned to harness our deep, regional insights and digital proficiency to deliver exceptional value to not only individuals and businesses across the country, but also to the community at large.”