Mumbai: Centuary Mattress, the bedding industry player, has chosen PAD Integrated Marketing & Communications as its creative agency partner.

This marks the second consecutive year of collaboration between the two.

PAD Integrated Marketing & Communications this year will develop a comprehensive communication strategy with a three-fold mission: to raise brand awareness and highlight the value offered to consumers in order to boost sales. This strategy encompasses the creative and execution of brand films and the design of offline promotional materials, the management of online reputation, and the meticulous refinement of brand strategies.

Vijay Kumar Mikkilineni, General Manager Brand & Marketing of Centuary Mattress, said, “We are thrilled to renew our partnership with PAD Group for the second year in a row. Their strategic thinking, and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert of quality sleep solutions.”

“The journey with Centuary Mattress has been a remarkable one, and we’re absolutely thrilled to continue this partnership. This partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting extraordinary branding strategies that will make Centuary Mattress stand apart in the market,” said Gautam Reddy – Founder, PAD Group.

“As a specialist brand, we’re looking to build a relationship with consumer that enables them to look beyond the price and superficial claims of technology. Lucky for us we have a product that lives up to the promise,” said Abdul Ahad, the Creative Director, PAD Integrated Marketing & Communications.

Centuary recently rolled out its ‘Copper sleep is better sleep’ campaign, showcasing the brand’s collaboration with ace badminton player P V Sindhu, who has become the new face of the brand.