New Delhi: B Natural Juices & Beverages has introduced packaged Tender Coconut Water across India.

Sharing views on the launch of this product, Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience & consistency vectors.

In fact, industry research shows that there has been a 22% growth in the households consuming bottled coconut water in the last 1 year. Our expertise in fruit beverage segment across sub categories, inspired us to foray in this exciting segment with the launch of B Natural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste.”

B Natural Tender Coconut Water will be available in 2 package sizes of 200 ml & 750 ml priced at INR 60 & INR 160 respectively, across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels.