New Delhi: Asian Paints has launched a new campaign titled ‘Shaukh Ki Kya Limit’ featuring actor Teetu Verma.

Talking about how he got this opportunity, Verma said that after several self-tests, at last he got a call from the director of this AD, Shirish ji, and he told that he is looking at Dubey’s character in a different way in this film, who fulfills big dreams by making small savings. Let’s just understand this and the final audition was done and I was finalized for this campaign.

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “Asian Paints Tractor Spark and Ace Spark Emulsion are cost-effective paints that promise a rich finish for interior and exterior walls at an affordable cost. Our new campaign highlights the benefits of this convenience. Reveals in a fun way.

Talking about the new Tractor Spark and Ace Spark campaign, Amit Singhal, Managing Director & CEO, Asian Paints Ltd. commented, “With our vision to offer smart, value-for-money offerings to the consumer and truly democratize home decor. In our endeavor to make headway in the market, we continue to innovate and launch solutions that offer strong propositions to customers. The new campaign takes a playful route to communicate the value-for-money proposition of Tractor Spark and Ace Spark Emulsion.