Alia Bhatt dazzles in Flipkart’s ‘Mauka jo bhi ho, bas Flipkart karo’ campaign
Alia Bhatt dazzles in Flipkart’s ‘Mauka jo bhi ho, bas Flipkart karo’ campaign
New Delhi | Flipkart, the e-commerce marketplace, has launched the ‘Mauka job hi ho, bas Flipkart karo’ campaign to begin the new year on a high and to celebrate the ongoing wedding spirit.
The campaign aims at connecting with customers as they look to improve their style and gifting game, as per it.
This message has been brought to life in a set of two ad films which showcase different wedding rituals celebrated across India, featuring brand ambassador and actor Alia Bhatt.
The campaign bolsters Flipkart’s commitment to empowering every Indian’s shopping dream by delivering value while fulfilling every nuanced need – from everyday essentials and the latest gadgets, to wedding fashion wishlists.
The film features a well-dressed couple as protagonists who arrive at a wedding, only to bring shock and awe to everyone present with unexpected and thoughtful gifts – a smartphone and television to the couple.
Through Bhatt’s interjections and quirky engagement, Flipkart is revealed to be the reason behind their dapper look and gift selection. This makes these wedding guests the star of the wedding, impressing everyone around them, especially Bhatt.
The ad films close with the bride, groom and all the attendees reveling in the celebration with a ‘Mauka jo bhi ho, bas Flipkart karo’ jingle.
Pratik Arun Shetty, senior director – marketing, Flipkart, said, “At Flipkart, our focus has always been on enhancing the shopping journey for every Indian. Our latest campaign, ‘Mauka jo bhi ho, bas Flipkart karo’, embodies this ethos. The ad films featuring Alia Bhatt spotlights Flipkart as the ultimate shopping destination for all your needs.”
“We are thrilled to start the new year by celebrating Flipkart’s role in empowering shoppers to shine during every special occasion with perfect outfits and thoughtful gifts,” Shetty added.
Mayuresh Dubhashi, group executive creative director, Leo Burnett, said, “Sure, weddings are all about the bride and groom, but that doesn’t mean the attendees can’t leave a lasting impression here and there. Our campaign explores the modern day definition of putting your best foot forward at occasions like weddings, whether it be through a style statement or through the perfect wedding gift.”
“The film featuring Alia Bhatt, really exemplifies the joy and ease of discovering fantastic deals and latest products on Flipkart, making it the first choice for every occasion,” Dubhashi added.
Conceptualised by Leo Burnett, Flipkart has devised a 360-degree campaign with a mix of channels to reach consumers in multiple languages across demographics, the company said.
